ROASt scores campaigns across Google, Meta, and Microsoft using 20+ weighted signals — allocates budget, executes changes, and calibrates itself from outcomes. Every decision is explained.
Link your Google, Meta, and Microsoft Ads accounts with a single OAuth flow. ROASt pulls campaigns, budgets, bidding strategies, conversion actions, and impression share — automatically. No CSVs, no API keys, no manual setup.
ROASt scans your conversion tracking and account structure automatically. Auto-fixes what it can, flags what it can't. Most accounts have issues they don't know about — and those issues silently inflate your ROAS.
The Strategic Mix Allocator fits Hill response curves per platform — given a total budget, where should each pound go? See exactly where you're saturated and where there's headroom across Google, Meta, and Microsoft.
Organise your campaigns into portfolios — by client, brand, funnel stage, or however you work. Set a total budget, allocation constraints, and an optimisation goal. Mix platforms freely in the same portfolio.
The engine scores every campaign, allocates budget within each portfolio, and executes nightly or intraday. Platform adapters enforce safety constraints at every step.
After attribution lag clears, the calibration system compares predictions to actuals. EWMA bias tracking derives five parameters that feed back into the next run. Shrinkage protects against weak evidence; time decay prevents stale biases.
One OAuth flow per platform. ROASt pulls campaigns, budgets, bidding strategies, conversion actions, and impression share — automatically.
Scans conversion tracking for double-counts, stale tags, zero-value events, and attribution conflicts. Auto-fixes what it can.
Hill response curves map spend to revenue at every level. See where you're saturated and where there's headroom.
Set a total budget, constraints, and a goal. Each portfolio is its own optimisation unit with pacing, reserve, and safety constraints.
The engine scores every campaign, allocates budget, and executes nightly or intraday. Platform adapters enforce safety constraints.
Calibration compares predictions to actuals. EWMA bias tracking adjusts five derived parameters. The engine improves with every cycle.
Updated curves feed the next model. Better calibration produces better allocations. The system improves autonomously.
Flume is your ROASt Labs assistant. Ask about performance, compare campaigns, generate reports, or manage portfolios — all in natural language. It uses the engine's real data, not guesswork. Every action requires your confirmation.
ROASt doesn't guess. It scores campaigns using a deterministic pipeline of weighted signals, statistical modelling, and platform-specific constraints. Every score is decomposed — you can see exactly why each call was made.
The engine is platform-agnostic. Platform adapters are the final safety layer — each one knows exactly what that platform can and can't handle.
ROASt is for teams that want sharper decisions and cleaner workflows — without buying an enterprise spaceship to change a campaign budget.
No black boxes. No vague AI magic. A deterministic engine that scores, allocates, executes, and learns — across Google, Meta, and Microsoft from one place.