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Multi-platform PPC,
built for the agentic era.

Allocate budget, set targets, and optimise autonomously across Google, Microsoft and Meta. Powered by a powerful statistical engine that understands marginal ROAS and platform nuances. Every decision explained in plain English, every push traceable. Control everything via MCP with your LLM of choice, if you like.

New · GA4, Shopify and HubSpot revenue routing
How it works

01 Connect your accounts

02 Audit everything.
Fix what’s broken

03 Model your platforms

04 Optimise daily

05 Execute autonomously

06 Measure outcomes.
Apply learnings

Link Google, Microsoft and Meta Ads in one OAuth flow. ROASt pulls campaigns, budgets, and conversion actions automatically — no CSVs, no API keys, no manual setup. Connect GA4, Shopify, Hubspot and ROASt will automatically attribute your conversion goals to your campaigns.

ROASt scans every account on connect and auto-fixes broken conversion setups. Anything it can’t fix gets flagged for review with a one-click resolve.

The Strategic Mix Allocator fits Hill response curves per platform. Given a total budget, what is the optimal spend distribution? These efficiency curves power the live daily allocator.

Marginal-ROAS scoring redistributes campaign budgets every night within portfolios to maximise performance against your chosen goals, whether those are platform defaults or direct from your CRM/Shopify.

Approved changes flow back to Google, Microsoft and Meta via their APIs daily, or even intra-day for fast-moving campaigns. No copy-paste, no spreadsheet exports, no manual edits, no worries.

Each push is observed against actual outcomes. The engine’s confidence in your portfolios compound with every cycle.

[02]Agents / Your AI ops team

Meet your AI ops team.

Nine specialists working on your account in the background. Three Optimisers act on it, three Watchers alert you to changes, two Analysts make sense of the data — plus a Generalist you can talk to in plain English. Powered by Claude where it helps. Deterministic math and statistics everywhere else. Take things to the next level with full read/write MCP integration.

[03]Agents / The team in detail

Three squads. One team.

Some teammates act on your account. Some watch for changes. Some explain the numbers. Flume is your generalist assistant that can do everything else. Just ask for performance/pacing reports, find out what needs attention today or even just ask how to get started.

The Optimisers

Act on the account

Budget Pacer

Reallocates daily budgets across your portfolios using fitted saturation curves. Operates within velocity caps and budget locks you set.

Runs on math

Search Waste Hunter

Scans search terms weekly. Proposes negative keywords and keyword pauses. Close-rate aware when HubSpot or Shopify is connected.

Runs on math + Claude

Creative Fatigue Analyst

Spots fatigued ads across Google RSA, PMax, and Meta. Sibling-count guards so a campaign never loses its last working asset.

Runs on math + Claude

The Watchers

Alert you to changes

Pacing Watchdog

Flags portfolios drifting off their monthly spend pace. 15% off-pace triggers a daily digest.

Runs on math

Market Intelligence

Spots when a competitor enters or leaves your auction. Writes notes the team can use later to explain ROAS shifts.

Runs on math

Health Officer

Surfaces tracking gaps, broken UTMs, and revenue divergence between platforms.

Runs on math

The Analysts

Explain & narrate

Model Architect

Re-fits saturation curves nightly. Grades the engine’s predictions against actuals.

Runs on math

Brief Author

Writes your weekly brief and daily mini-brief — narrates what each agent did this week, in plain English.

Runs on Claude

Ask Flume Generalist

Flume is your every-day assistant. Ask it to generate beautiful reports, to take action on your portfolios, or what you should focus on today. Includes full MCP integration for unlimited interaction.

Runs on Claude + MCP

Configure pace, autonomy, and reach for each one in Settings. Nothing writes to your account without your approval — unless you’ve opted in.

[04]Context Hub / Ask why

If ROAS drops, you’ll know why.

Upload your landing pages, brand briefs, dated promos, and client notes. When an anomaly lands, ROASt cross-references the drop against everything it knows — events, platform changes, creative refreshes, URL shifts — and writes a one-paragraph narrative to explain it.

01.

Cites your own docs

The narrative points at the exact document and date — no guessing which change caused the dip.

02.

Weekly brief in your inbox

Every Monday at 7am client-local: KPIs, what changed, what to act on. One page, ready to forward.

03.

Agent-ready via MCP

Connect Claude, ChatGPT, Gemini, or any MCP client to ROASt’s read/write tools to take your understanding to the next level.

[05]Platform safety / Native limits

Engineered for how ad platforms actually behave.

The engine is pure math and modelling, no LLM involvement - which is how it should be. Platform adaptors are trained on platform behaviour and apply nuance and safeguarding to campaign scoring.

// google_ads

Google Ads

The widest auction surface, with the most learning-phase quirks. Search, Performance Max, and Shopping each get their own ceiling.

01 Learning-phase lock
// meta_ads

Meta Ads

Native learning stages, dwell windows, and creative cycles — respected in their own language, not papered over.

01 ASC dwell lock
// microsoft_ads

Microsoft Ads

Smaller auction volume means more caution, more compounding, and a harder watch on budget that isn’t spending.

01 Ghost-budget prevention
// Cross-check

Reconciled against your source of truth, every night.

Google Analytics 4 Shopify HubSpot
[06]Pricing / Trial ↔ Trust

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