Prioritised actions
Recommendations ordered by impact: broken conversion tracking first, then budget gaps, pacing issues, missing accounts. The worst problem is always at the top.
Audit
Optimise on numbers you can trust.
A 30+ check conversion-tracking audit, a six-dimension account health score graded A to F, and one-click fixes. Optimisation is only as good as the data feeding it, so issues surface before they touch spend.
30-day trial · no card · flat pricing, never % of spend
Tracking breaks quietly. This doesn’t.
Double-counted conversions inflate ROAS and the allocator chases ghosts. The audit exists so the engine never optimises on a lie, and so you hear about it first. Watch the scan pass: broken checks heal, and the score climbs back.
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30+ tracking checks
Double-counting, broken tags, zero-value conversions, stale actions, missing UET, GA4 and Shopify sync staleness, attribution drift. Each finding carries severity and the campaigns it affects.
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Health, graded A–F
Six dimensions scored independently: tracking, budget utilisation, platform coverage, optimisation readiness, creative health, keyword quality. One composite grade you can track over time.
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Always watching
The Health Officer agent re-grades the account nightly and on every connector sync. Revenue divergence between your ad platforms and your shop or CRM gets flagged, not discovered at month-end.
Why an audit inside an optimiser? Because the engine steers by your conversion data. A standalone audit tool tells you something broke; here the finding and the thing it protects live in the same product. Fix the tag and the next run is already on clean numbers.
Findings you can act on. Some in one click.
An audit that ends in a PDF is homework. This one ends in buttons.
One-click fixes
Where a fix is safe to automate, like linking a GA4 property or re-syncing a stale source, the finding carries the button. Click, confirm, and the health score flips back to green.
Throttle diagnostics
Per-campaign view of cumulative change and remaining headroom inside each platform’s rolling velocity window, so you can see exactly why a budget moved less than expected.
The external ledger lives here too. Competitor entries and exits
from auction insights, creative changes, URL shifts: the timeline of everything
that happened outside ROASt lands in the Audit tab. When ROAS moves, the
“why” is already on record.