Every portfolio, one pass
Type a total, or a change like +£20k. Budget flows to whichever portfolio has the highest marginal return at its current level, until no better place exists for the next pound, read out per platform and per portfolio.
Budget Planner
Budgets planned on curves, not hunches.
Type your total budget, or the change you’re weighing up, and Budget Planner plans it across every portfolio at once, read out per platform and per portfolio. It runs on the same response curves the live optimiser executes with, so the plan and the execution never disagree.
30-day trial · no card · flat pricing, never % of spend
One question every budget meeting asks.
“Here’s my total. Where should it go?” One planner answers it across every portfolio and platform at once, built on saturation curves fitted to your own campaign history, not industry benchmarks.
You set the guardrails
Lock a portfolio. Hold a platform. Protect brand spend. Awareness budgets are floors the model never optimises away, and conversion-goal portfolios join the money maths at the value per conversion you set, never one it invents.
The same curves that execute
The planner isn’t a separate model that drifts from reality: it reads the exact response curves the nightly optimiser allocates with. What you model is what the engine will do.
Honest about confidence: every curve carries a 95% confidence interval from bootstrap resampling. Narrow bands mean a confident split; wide bands flag low-confidence curves, and the live allocator automatically dials back how hard it leans on them to match.
See the gain. Then apply it.
A plan you can’t interrogate is a guess with a chart. Every model run shows its working, and applies through the same staged, reviewed pipeline as everything else.
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Efficiency curve
Current vs optimised split across budget levels, in three views: Value, ROAS and Marginal ROAS. The marginal view shows exactly where each unit of spend hits diminishing returns.
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Value uplift waterfall
Per-portfolio value change from current to optimised allocation — revenue, or the value-per-conversion maths you set — so you can see precisely where the gain comes from before you commit to it.
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Spend ceiling
Each portfolio’s addressable ceiling is estimated from impression-share data. The planner won’t model spend a portfolio can’t actually absorb.
Ramp, don’t lurch. Apply the plan immediately, or
Step Over N Days: the nightly scheduler walks budgets to the
target one step per night, with the same staging, review and read-back as every
other change.